Last month I talked to a founder who'd raised $1.2M and was down to four months of runway. She had a great product, a growing team, and real customers. And she had absolutely no idea where the money had gone.
We checked the bank statements. Within twenty minutes, we found $40K a year in tools nobody used, three hires chasing the wrong targets, and a marketing budget split so thin across six channels that none of them had a real shot at working.
The money hadn't been wasted carelessly. It had been spent without a system. And that's a much more common problem than founders think.
Today I'm going to walk you through the way I use capital allocation in a simple, non complicated, way that gives leadership teams clarity, confidence, and a shared language for every capital decision (it will change how you look at every spending decision your company makes).